Consistent and coordinated use of Mercer University visual identity elements on University Websites is a vital part of preserving and enhancing the value of the Mercer University brand. All University departments and University-sanctioned organizations should use Mercer's visual identity elements in accordance with the guidelines presented in preceding sections of this guide.
On Web pages, the University wordmark should be part of any template for any Mercer administrative or academic Web site, and the Mercer athletic logo or MU should be part of any template for any Mercer athletic Web site. Additionally, spirit and student organization Websites may include the MU logo.
The Mercer University Seal
In accordance with the overall graphics standards, the University seal may be used only on Websites for the President's Office, the Board of Trustees and About Mercer.
In order to coordinate the use of colors on Websites with the official Mercer colors, the following colors should be used.
White - #ffffff
Black - #000000
Orange - #cb5307
When departments or organizations have established identity marks, co-branding can be used on Web pages to benefit both the department/organization and the University. This can be accomplished through:
- Use of the Mercer wordmark or athletic logo graphic in the top left corner of the template for the Website along with other graphics that represent the department or organization (preferred method);
- Shared use of the header area of the Website template between the Mercer wordmark or athletic logo graphic and the graphics from the department or organization.
- Use of the Mercer wordmark or athletic logo graphic within the template for the site in a prominent area other than the header.
When co-branding is used, it should be used consistently among all pages of a specific Web site to reinforce the branding effects.
When co-branding elements have been established between a department/organization and Marketing Communications, those elements will be used. When there are no established or existing co-branding elements for a department/organization, Marketing Communications and Web Management may create limited co-branding elements for use only on the Web. Web Management will coordinate co-branding efforts with the
Marketing Communications .
The use of "mercer" within a domain name such as www.mercer.edu in relation to the University is a trademark owned by the University. Therefore, the use of "mercer" within a domain name is specifically controlled. Anyone wanting to register "mercer" in a domain name must have permission from Information Technology to do so.