Administrative and Academic Guidelines

The University’s wordmark is for administrative and academic use — i.e., administrative personnel and departments, faculty and academic departments, and designated organizations that are affiliated with the University. If you are uncertain about whether your department or organization is administrative or academic, follow this guiding principle: If it is for athletic or student organization purposes, use one of the spirit marks. Otherwise, you should use the University wordmark.

Mercer Wordmark

Mercer Wordmark

Administrative and academic units may not use a spirit mark in place of the University wordmark. However, graphics that represent individual administrative or academic departments, offices or programs may be used in combination with the wordmark — with the exception of the University seal, as described in the preceding section.

While the University wordmark may be sized appropriately for the specific use, the proportions of its individual elements must not be altered. It is preferred that the mark be displayed in either black and white, or designated official colors — Mercer orange and black — but this is not required.

It must be reproduced from the official artwork available through the Office of Marketing Communications. For silkscreen, embroidery, specialty items and related uses, contact the Office of University Relations and Marketing.

Templates and descriptions of approved font usage and layouts can be found in the Graphic Standards Guide.

For use in combination with department or organization marks, see the Co-branding.

Please E-mail Steve Mosley with your requests or questions regarding usage of the marks.