Frequently Asked Questions
1. What is a trademark or ‘mark’?
It is a name, logo, seal, insignia or other visual identity element that an organization uses to identify itself and to extend its brand — i.e., its persona-to other individuals and organizations through informational,advertising, promotional or other communications. To protect themselves legally, organizations often register these marks with the Patent and Trademark Office of the United States (and equivalent agencies in other countries). This is certainly the case with Mercer University’s official marks.
2. What are the official marks of Mercer University?
Mercer’s official, approved visual identity marks include the Mercer University wordmark, the University seal, the interlocking MU, the Mercer athletic logo, the bear head and the bear paw.
3. What are the official colors for University visual identity elements?
The University’s official colors are:
Orange: Pantone Matching System (PMS) #158
The University’s official colors for the Web are:
These colors may not be altered when using official University visual identity elements. The University recommends that these colors also be used for non-standard graphics to maintain consistency. For single-color printing, adherence to these standard colors is not required. Black and white also is acceptable.
4. Who makes decisions relating to graphic standards?
The President appointed a Graphic Standards Committee representing a cross section of the University, including academic, athletic and administrative departments. This committee evaluated the University’s brand and made recommendations to the President, who approved implementation of the Graphic Standards Program. The President delegated to the Office of Marketing Communications the day-to-day responsibility for implementing this program.
5. How may the University’s identity elements be used and by whom?
- The University seal is reserved for use exclusively by the Mercer University Board of Trustees and the Office of the President, or for purposes as approved by the Board of Trustees or President.
- The Mercer University wordmark is the only mark to be used by administrative and academic units. No other identity element may be substituted for administrative or academic purposes.
- The interlocking MU and the Mercer athletic logo are the preferred identity marks for Mercer Athletics. All official athletic materials of any kind must have at least one of the preferred marks. The bear head and the bear paw may be used as secondary marks in addition to a preferred mark.
6. Can I use a graphic that represents my department, office or program?
Such graphics may be displayed along with the University wordmark under most circumstances. It is best to ask the Office of Marketing Communications to review your design prior to publication.
7. Why do we need graphic standards?
Mercer’s visual identity distills the qualities that make the University unique, and it conveys this “brand” to the world. The promise of academic excellence, Christian commitment, and development and growth of a caring community-these and other attributes of the University come alive in a very real and meaningful way for thousands of people around the world when they see the University seal, the Mercer University wordmark, and other Mercer “marks.” Consistency in the ways these icons are presented is important for a thriving institution that is growing in quality and stature. A strong and consistent visual identity helps shape the way key constituents view Mercer, now and in the future.
8. What is co-branding?
Mercer University recognizes that its departments and other organizations possess unique and marketable traits. Co-branding effectively means, “sharing the brand,” and it can benefit all parties involved. The co-branded department or organization benefits by being associated with the Mercer University brand and the goodwill attached to it. The University benefits by being associated with the activities of departments and organizations that further the University’s stated mission and objectives. All co-brands must be created and/or approved by the University’s Office of Marketing Communications.
9. May I create my own departmental graphic and can it incorporate approved University visual identity elements?
All co-brands must be created and/or approved by the Office of Marketing Communications. Departmental graphics may not include University visual identity elements.
10. May I alter University graphics for my own projects?
11. May I create my own University graphic?
No. You must use the approved Mercer University marks as allowed in the Graphic Standards Program.
12. Where can I obtain the approved University visual identity elements?
High quality electronic files may be obtained through the Office of Marketing Communications.