Graphic Standards

This guide to the Graphic Standards Program has been developed by a cross-functional committee representing academic, athletic, and administrative areas of the University, and it has been formally approved by the President's Office. The guidelines are to be applied to all uses of the Mercer marks, whether for advertising, signage, stationery, uniforms, vehicles, Web content or the countless other items that carry the Mercer brand to the world.

Mercer marks — the University seal, the wordmark and athletic logo — should represent the University as a faith-based institution of higher learning that seeks to achieve excellence and scholarly discipline in the fields of liberal learning and professional knowledge.

Consistency in the way these icons are presented is important for a thriving institution that is growing in both quality and stature. A strong and consistent visual identity helps shape the way key constituents view Mercer, both now and in the future.

Along with the usage guidelines, you will find in the PDF document, and on the
Download page, the actual logo and other marks that represent the University, as well as directions for how to obtain electronic versions of them for other uses.

Official Colors

For print materials the University's official colors are:

Black
Pantone matching System (PMS) #158

Pantone Black   Pantone 158

The Pantone 158 breakdown four color printing is:

Cyan = 0
Magenta = 65
Yellow = 100
K (Black) = 4

Pantone 7500

The Mercer accent neutral color is Pantone 7500 and is broken down for four color printing as:

Cyan = 1
Magenta = 5
Yellow = 23
K (Black) = 3

For Websites the following colors should be used.

White = #ffffff
Black = #000000
Orange = #cb5307

Please E-mail Steve Mosley with your requests or questions regarding usage of the marks.